Hugo Boss
Hugo Boss
Autumn Winter 2010
The BOSS Selection Collection for Aut/Winter 2010 is once again synonymous with exquisite fabrics, outstanding workmanship and sophisticated design – and the campaign is but the next chapter in this story of exclusive luxury. The photographer Peter Lindbergh showcases Gabriel Aubry exuding pure poise and presence as he poses in front of a wall coated with gold leaf. Aubry embodies the brand values of BOSS Selection like no other; he is living proof that true luxury can be presented with inimitable style.
For HUGO, the Aut/Winter 2010 season marks a transition. The new collection maintains its strong fashion character, yet presents itself as more laid-back and wearable, and adds an extra dimension of individuality.
Ambitious Trend Setter
First introduced as a classical men’s businesswear line, the BOSS image has been extended to a range of other fashion segments, to make it a global premium-clothing brand for men and women. At our stores we ensure you get the very latest in style from the BOSS range – which includes suits and casual wear.
Today, the BOSS brand has four independent and distinctively positioned lines targeting various needs. The menswear collections are focused in BOSS Black on elegant business wear, with BOSS Orange providing up-to-date casual wear and the BOSS Green collection offering performance sportswear.
Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection. The range of high-quality men's fashion made from Italian wool, silk, linen, or cotton in cutting-edge designs, in connection with massive advertising campaigns and clever product placement, makes Hugo Boss the trend setter for a new generation of young, ambitious businessmen.
“The Hugo Boss label is a welcome addition to our range of designer labels” said Louis,
Hugo Boss Exclusive to our Capel St and Dublin Airport Branches
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