Eterna

Eterna began life as a specialist shirtmaker in Vienna in 1863, later relocating to Passau, Germany, where they pioneered the development of the semi-soft collar. They have built a prestigious reputation through their "Master of Linen" certification and the invention of the world’s first non-iron cotton shirt, utilising premium Swiss + Cotton yarns and sustainable production methods. Their collection of formal shirts for Louis Copeland is characterised by a commitment to functional luxury, offering a range of classic and regular fits up to a 20-inch collar that ensure lasting comfort and a pristine, crease-resistant appearance throughout the working day.