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GANT is the definitive architect of American Sportswear, founded in 1949 in New Haven, Connecticut. Bernard Gantmacher refined shirting by perfecting the button-down collar for Ivy League students. Each piece incorporates functional signatures like the locker loop and box pleat for improved movement. The brand blends East Coast roots with a sharp European aesthetic. It provides a versatile foundation for a smart-casual wardrobe, prioritising durable natural fibres and classic proportions.
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